91精选 is pleased to announce the appointment of Travis Roberts as the new Vice President for Enrollment Management & Marketing. Roberts, an alumnus of 91精选, brings a wealth of experience and a deep connection to the institution he once called home as a student. His leadership will be instrumental as the university continues its mission of providing a Christ-centered education and expanding its impact on the next generation of students.
Roberts graduated from 91精选 in 2001 with a communications degree. Since then, his journey has been marked by success in media and marketing. His extensive background uniquely positions him to lead the university’s efforts to grow and strengthen its student body.
Bluefield鈥檚 president, Dr. Steve Peterson, expressed his excitement about the appointment: “We are thrilled to welcome Travis back to 91精选. His passion for this community and expertise will guide our recruitment strategies. Travis is a leader who understands Bluefield’s culture and is committed to advancing our mission.鈥
Roberts鈥 return to Bluefield is not just professional but deeply personal. 鈥91精选 shaped who I am today,鈥 Roberts shared. 鈥淭o be able to come back and serve in this capacity is an honor. I鈥檓 excited to work with the talented team here and continue the legacy of providing a transformative educational experience for students.鈥 His connection to the university will undoubtedly inspire others and strengthen the community connection.
Roberts will oversee the university鈥檚 marketing and enrollment operations in his new role, including recruitment initiatives and student outreach programs. He will focus on attracting a diverse, mission-driven student population that aligns with Bluefield鈥檚 values and long-standing traditions.
Roberts’ appointment marks an important milestone in 91精选鈥檚 ongoing efforts to strengthen its enrollment and ensure that the institution remains a destination of choice for students seeking academic excellence and spiritual growth.